Blogging Guidelines

Thanks for considering to blog for Chicks Love Beer! We hope to achieve two things with individual posts – creativity and consistency. Contradictory? Not really. We hope that every post reflects the individuality, personality and voice of the blogger…with a consistent look and feel for our readers. We’ve created the following guidelines for blog posts to serve as a guide. Take a look at some of the existing posts as well to help you get the feel of our format. And, if you have any questions at all – please ask!

*We recommend the “33 Beers” beer tasting journal. It’s compact, handy and contains everything you need for a good review. Check out the 33 Wines journal as well!


  • Title: Please include the brewer/vineyard and beer/wine name in your review title. (Ex. Maibock by Legend Brewing Company or 2005 Petit Verdot by Linden Vineyards)
  • Beer Reviews: All beer reviews should include the following information:
    • Beer Name
    • Brewer
    • Price (Ballpark if you can’t remember)
    • Date Sampled
    • Serving Type: Draft, Bottle, Can or Growler
    • Your Rating (1 (Poor) – 5 (Excellent))
    • IBU (International Bitterness Units) Higher numbers mean a more bitter beer. Here is a guide:
      • Ales
        Pale Ale / Amber Ale – 20-50 IBU
        India Pale Ale – 40-60 IBU (this would have quite a bitter bite)
        ESB, aka Extra Special Bitters – 28-40 IBU
        English Brown Ale – 20 IBU
        Porter – 20-40 IBU
        Irish Stout – 30-60 IBU (can be quite bitter, depending on signature)
        Barleywine – 50-100 IBU (power punch!)
      • Lagers
        American Pale Lager – 10-15 IBU
        Pilsner – 25-45 IBU
        Bock – 20-30 IBU
    • ABV (Alcohol by Volume) a measure typically used in the U.S. It’s typically on the bottle or ask your bartender. You can also consult Beer Advocate for info on beer.
    • OG (Original Gravity) Amount of sugar available for fermentation, if you know.
    • TG (Terminal Gravity) Amount of sugar remaining after fermentation, also if you know.
    • Your notes, thoughts, recommendations about the beer.
  • Wine Reviews: All wine reviews should include the following information:
    • Grape/Varietal
    • Winery
    • Vintage
    • Origin
    • Price (Ballpark if you can’t remember)
    • Date Sampled
    • Your Rating (1 (Poor) – 5 (Excellent))
    • Color (Brown > Maroon > Purple > Red > Pink > Amber > Gold > Straw > Clear)
    • Your notes, thoughts, recommendations about the wine. Think about the:
      • Legs – swirl the glass. If the wine lingers on the sides, slowly dissipating, it has legs.
      • Linger – how long the flavor remains; its aftertaste.
      • Nose – The strength of the wine’s aroma, subtle or powerful.
      • Tannic – Having a dry quality; the opposite of “oily.”
  • Tags: Please tag your posts with keywords that readers may be searching for. Include style, brewery/vineyard name, beer/wine name, etc. Don’t overdo it with the tags, but add enough to be descriptive.
  • Categories: It’s important to assign the proper category to your post as this is where your post will be placed within the navigation. If you need a new category, save your post as a draft and let us know. We’ll make sure that it is placed appropriately.

Not all posts should be reviews! If you have an idea for a post, write it up. We’d want to hear about everything you are doing. Tell us about festivals you’ve attended, breweries you’ve visited, beer dinners, personal stories…we want to hear from you!

  • All bloggers will start as “Contributors” – folks who can write and manage their posts but not publish them. We’ll review your posts to ensure consistency with our review format, categorization and tagging. Once we feel that you have a good understanding of the process we may increase your permissions.
  • Feel free to add your own, personal photos to your posts. We may add our own photos or stock photos when applicable. Please do not use photos that don’t belong to you or without permission. And give credit when credit is due (we believe in karma!)
  • Most of all – have fun with it! Be creative and blog in your own voice. We hope that the blog reflects the diversity of ladies (and gents) who love beer and wine and reflects your own personality.